This Time Last Year,
You Looked Like a Wrapped Bale of Silage in a Christmas Jumper.

Be honest—
are you about to do it all over again?

If you’re a man over 30, working yourself into the ground, can’t see your dick past your gut, and secretly dreading another photo on Christmas Day—this is your wake-up call.

This coaching program isn’t about six-packs and selfies.
It’s for the man who wants his edge back—before his health, confidence, and drive go completely off the rails.

Probably the first time you’ve invested in yourself, not your car, your business, or your f*cking lawnmower.

Lets Do This

What is
Alpha Clan Coaching?

This is the last coaching program you'll ever need and you’ll be personally coached by Damien himself.
(Not a AI chatbot)
This is an exclusive 1-on-1 coaching.

Here’s what’s waiting for you:

A full lifestyle audit to uncover where your cock blocking yourself.

A nutrition overhaul get back to eating proper MAN food.

Sleep optimization so you wake up feeling fresh and energetic in the morning for a change.

A customized gym program to suit your ability and your busy schedule.

Rapid results—we are not going to be fucking around.

This is more than a program—Its a place for real men to become better men.

Enquiry Form

Your Coach

My name is Damien Hennigan.
I’m originally from Roscommon, Ireland, but I now call Australia home.
I’m your go-to coach for men’s health and the founder of Alpha Clan—a space built for men ready to reclaim their purpose and power.

How did I get here?

The full story is in the video below, but here’s the short version:

Back in 2009, I took a leap of faith and moved to Australia. I ran a successful gym for 10 years, but behind the scenes, I was waging a silent war with drug and alcohol addiction.
I was trapped in a cycle of low self-worth, constantly seeking validation by putting everyone else first—except myself.

Breaking free from those chains wasn’t easy, but it was the most important fight of my life.
Today, I live with purpose, clarity, and the drive to help others do the same.

Alpha Clan is more than a program—it’s a brotherhood.
It’s a place for men who feel stuck, lost, or weighed down by life to rise up, take control, and rewrite their story.

Welcome to Alpha Clan.
Let’s get to work.

Enquiry Form

The moment my life changed forever

Is This Your Current Story?

You wake up feeling more tired than when you went to bed.
You hit snooze (again), then scramble out the door, running late and already stressed.
A coffee on the way to work is your lifeline because breakfast? Who has time for that?

By lunchtime, you’re too busy putting out fires or catching up to even think about eating.
Then the hunger hits like a freight train when you finally get home, leading to a huge dinner—if you don’t raid the snack cupboard first.
Chips?
Gone.

And let’s not forget dessert: half a packet of digestive biscuits or whatever else is within arm’s reach while you zone out in front of Netflix.
Eventually, you crash into bed, phone in hand, scrolling until your eyes burn.
But instead of winding down, your screen is sabotaging your sleep.

And so, the cycle repeats...

The main challenges you’re facing to break this loop?